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    <loc>https://www.beneaththebuild.com/articles/narrative-website-audit</loc>
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      <image:title>Blog - The Refinement Phase: Why Every Site Needs an Audit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.beneaththebuild.com/articles/rented-land-vs-digital-estates</loc>
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      <image:title>Blog - The Rented Land Trap: Moving from Social Performance to Digital Estate - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.beneaththebuild.com/articles/diy-vs-professional-brand-design-bt46z-wf7cj</loc>
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      <image:title>Blog - DIY vs. Professional Brand Design: What You Need to Know - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - DIY vs. Professional Brand Design: What You Need to Know - Need help deciding?</image:title>
      <image:caption>Don’t worry, I’m here for you. I want to save you from costly mistakes and help your small business grow efficiently so I’ve developed a quiz to help you decide. Answer 5 questions to see if hiring a designer or DIY-ing your brand and/or web design is the right thing for you.</image:caption>
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      <image:title>Blog - Boost Your Brand Visuals: 5 DIY Friendly Design Tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why Squarespace is the Best Platform for Growing Small Businesses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.beneaththebuild.com/articles/prepare-for-a-brand-photoshoot-l8wer-3rhey</loc>
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    <lastmod>2024-08-27</lastmod>
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      <image:title>Blog - How to Prepare for a Brand Photoshoot - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.beneaththebuild.com/articles/small-business-websites-must-haves-rdmp5-rsjg5</loc>
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      <image:title>Blog - 3 Design Must-Haves for Small Business Websites - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/695c041a8d51fd5f2fa14c0a/1767638092630-WWU2Q3RPUCXPOUR1YNX0/home-page-intro-example-2.jpg</image:loc>
      <image:title>Blog - 3 Design Must-Haves for Small Business Websites - Make it stand out</image:title>
      <image:caption>As soon as you land on the Apple site, they direct you to their shopping event. Their CTA entices visitors by offering up $200 if they make a purchase.</image:caption>
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      <image:title>Blog - 3 Design Must-Haves for Small Business Websites - Make it stand out</image:title>
      <image:caption>Podia’s CTA includes key information and a clear graphic, so their visitor can make a quick an easy decision. Visitors can see the benefits of signing up right away.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/695c041a8d51fd5f2fa14c0a/1767638092657-ITQTX4I94LW5LF3H1MFQ/home-page-intro-example-3.jpg</image:loc>
      <image:title>Blog - 3 Design Must-Haves for Small Business Websites - Make it stand out</image:title>
      <image:caption>Similar to Podia’s example, but a more minimal approach. Squarespace’s CTA includes catchy headline, a couple key pieces of information, a big button, and a striking photo, visually enticing the visitor to sign up.</image:caption>
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      <image:title>Blog - 3 Design Must-Haves for Small Business Websites - Make it stand out</image:title>
      <image:caption>Emerald Business Solutions gives you the whole gamut: a quick and easy form, multiple contact options and additional info for people to be aware of. A+ for ease and communication.</image:caption>
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      <image:title>Blog - 3 Design Must-Haves for Small Business Websites - Make it stand out</image:title>
      <image:caption>This is fun. Swank Collective gives you 3 contact options with big, juicy yellow buttons. Because they have complex services, they have different options for visitors to take, depending on their needs. And, they also have a live chat, which is next-level if you’re starting out, but worth looking into if you’re an established business.</image:caption>
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      <image:title>Blog - 3 Design Must-Haves for Small Business Websites - Make it stand out</image:title>
      <image:caption>Opt for something uber simple, like this author’s colourful website. This contact page includes a form, socials, and external links that may be of interest.</image:caption>
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      <image:title>Blog - 3 Design Must-Haves for Small Business Websites - Make it stand out</image:title>
      <image:caption>Standard header and footer navigation layout designs.</image:caption>
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    <loc>https://www.beneaththebuild.com/articles/strategic-website-planning-cr52m-9t7a3</loc>
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    <lastmod>2024-08-27</lastmod>
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      <image:title>Blog - Build a Website that Converts: Strategic Questions for Optimal Results - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695c041a8d51fd5f2fa14c0a/1767638092728-IPSGR1SWOYYM4WEXEPHH/home-page-intro-example-2.jpg</image:loc>
      <image:title>Blog - Build a Website that Converts: Strategic Questions for Optimal Results - Make it stand out</image:title>
      <image:caption>As soon as you land on the Apple site, they direct you to their shopping event. Their CTA entices visitors by offering up $200 if they make a purchase.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695c041a8d51fd5f2fa14c0a/1767638092736-A2TXBXWSUW6BY180HYZ8/home-page-intro-example-1.jpg</image:loc>
      <image:title>Blog - Build a Website that Converts: Strategic Questions for Optimal Results - Make it stand out</image:title>
      <image:caption>Podia’s CTA includes key information and a clear graphic, so their visitor can make a quick an easy decision. Visitors can see the benefits of signing up right away.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/695c041a8d51fd5f2fa14c0a/1767638092747-SUT6O6MYMEOH24JQ9NFP/home-page-intro-example-3.jpg</image:loc>
      <image:title>Blog - Build a Website that Converts: Strategic Questions for Optimal Results - Make it stand out</image:title>
      <image:caption>Similar to Podia’s example, but a more minimal approach. Squarespace’s CTA includes catchy headline, a couple key pieces of information, a big button, and a striking photo, visually enticing the visitor to sign up.</image:caption>
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