WEBSITES THAT SPEAK VOLUMES
A complete website experience combining conversion-driven copy and web design, so you can share your URL with absolute confidence. Building the digital foundation your business deserves.
claim your authority online with the signature site experience
the signature site is Perfect for
Evolving service providers who have outgrown DIY.
The Signature Site is designed specifically for coaches, consultants, practitioners, and service-based business owners who:
Know the value of their work, but struggle to translate the true depth of their genius into text on a screen.
Are tired of playing the middleman between a copywriter, marketer and designer.
Want a fully custom digital home that looks stunning, sounds authentically like them, and is strategically built to convert visitors into high-ticket clients.
Strategic positioning, From the Ground Up.
Most websites flop because their building blocks are completely disconnected.
Business owners are usually forced to figure out their own messaging, squeeze it into a generic template, and hope everything converts. Or they do hire a web designer, but you’re left with lorem ipsum and and have to make the text fit the template.
I do things differently.
By acting as your single strategic partner—handling both your written narrative and your web design—nothing gets lost in translation. We build your website from the ground up, embedding foundational SEO, messaging hierarchy, and conversion psychology directly into the framework.
The result? A clear, magnetic digital home that turns casual browsers into a dedicated community, without the headache of managing multiple contractors, or wearing multiple DIY hats.
INTRODUCING
THE SIGNATURE SITE
A complete 5-page website build with full website copywriting and custom web design. We take your brand, offers, and natural voice, and elevate them into an authoritative, conversion-ready website. No more late night copy-editing or wrestling with your site.
Strategic Copy
Words that sound like you, only more persuasive. Every headline and sentence written to convert visitors into clients.
Elevated Design
Custom layouts that break the template mold. Designed for effortless user journey and a stand-out visual experience.
Launch Support
A stress free transition. From domain setup to a personalized tutorial and more, for total launch-ready confidence.
HOW IT WORKS
Strategic Copy
I write every single word of your, crafting magnetic headlines compelling calls-to-action.
What’s Included:
Copywriting for 5 Core Pages, Foundational SEO.
Phase 01
Discovery
We map your user journey, establish creative direction, and align on your page-by-page goals.
What’s Included:
Strategic Discovery, Mood Board, Sitemap Architecture.
Phase 02
Launch Support
We tie up all loose ends, connect your integrations, and prepare your site to go live smoothly.
What’s Included:
Basic Tech & Domain Setup, Live Testing, and Video Tutorial
phase 03
Website Design
Applying your copy into a custom visual layout built specifically for your brand aesthetic.
What’s Included:
Responsive Design, Image Optimization and Squarespace Development
phase 04
Setting You Up for success
Feeling confident, autonomous, and capable inside your new digital home is essential for maintaining your momentum.
My comprehensive handoff structure ensures you are never left guessing once we go live:
Custom Video Tutorial: A personalized, recorded video walkthrough of your specific Squarespace backend, showing you exactly how to navigate, manage data, and update your content with total ease.
The Launch Kit: Custom-designed launch graphics matching your visual identity to help you share your new digital estate with your community.
Post-Launch Support: Two weeks of dedicated, high-touch email tech and strategy support to ensure a completely seamless transition.
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"Love the wording! Reflects exactly what we are trying to portray!"
—Kathy W.
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"Thank you for understanding us and being such a dream to work with."
—Hillary M.
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“You’re amazing at your craft. I’m so grateful I invested in your work.”
—Brittany Z.
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“I feel very proud to have something so professional looking.”
—Michélè H.
PRICING + Add-ons
Ready to invest in your biggest business asset?
The Signature Site (which includes custom copywriting and web design) typically ranges from $5,500 to $9,500 for a standard 5-page service website and takes 4-6 weeks to complete.
Need extra custom pages, a sales page build, or specialized blog migration? Custom add-ons are available upon request.
Additional Pages
Sales Page Build Pages
Blog / Article Setup
Portfolio / Case Studies
Collection Migration
Email Opt-In
Lead Magnet Setup
next steps
Ready to anchor your business online?
01 Inquire
Submit your details via the short form below. Submissions are responded to within 48 business hours.
02 Consult
We will connect for a brief consultation to discuss your vision, scope, and timeline.
03 begin the build
Once your custom quote is finalized and dates are locked on the calendar, we begin the process.
Your website transformation awaits.
Just fill out the form below (takes 1 minute) and I’ll get back to you within 24 working hours. Don’t love forms? Drop me an email at kaylea@beneaththebuild.com
Your Questions, Answered
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I build exclusively on Squarespace. Whether starting completely from scratch or upgrading an existing Squarespace account, I handle the entire build.
If you already own a custom domain on another host (like GoDaddy, Namecheap, or Google Domains), I’ll seamlessly point or transfer your domain to your new site as part of the launch phase.
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Not when done correctly. Preserving your hard-earned search visibility is a core part of the build process. By properly mapping your existing domain, maintaining site structure, setting up strategic 301 redirects, and ensuring high-intent H1/H2 header tags on your new pages, we protect your SEO authority and prevent broken links while giving search engines an upgraded, mobile-friendly experience to index.
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The Signature Site is engineered as a complete, fresh digital build to give you the highest quality baseline. However, if you have an active blog or portfolio collection on a platform like WordPress or Shopify, we can assess importing those collections into your new Squarespace site during your initial consultation so you don't lose valuable content.
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For 95% of service-based businesses, coaches, and consultants, a strategic 5-page structure (typically Home, About, Services, Contact, and a Resource/Blog page) is the exact sweet spot for high conversion. It eliminates decision fatigue for your visitors, keeps your user journey laser-focused, and ensures every single page carries a clear call-to-action. If your business model requires custom scope—like an dedicated sales page or case study portfolio—additional pages can easily be added to your custom quote.
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All three. With over 8 years in the industry, experience as a Creative Director, and work across 100+ brands (ranging from boutique solopreneurs to large-scale businesses), my background is deeply multidisciplinary.
Instead of hiring a separate brand strategist, paying a copywriter $3k+, and then managing a web designer who doesn't understand your messaging, you get a single strategic partner who handles identity alignment, conversion copywriting, and bespoke visual design under one roof. Nothing gets lost in translation.