Built for Organic Growth & Sustainable Search Authority

Websites and SEO for Wellness Founders and Private Health Practices

Get Started
Get Started

Based in Sherwood Park | Serving the Edmonton Area & Beyond

Narrative-Led Web Design & SEO Studio

Your ideal clients are already searching for you.

But can they find you? My mission is to make your business discoverable through search-optimized copy that resonates with humans, Google, and the new world of AI search. You’ve spent years mastering your craft; your website should be your most powerful organic growth engine. It’s time to move beyond the burnout of social media and build a digital estate that attracts high-caliber clients while you’re busy doing the work you actually love.

Sound familiar?

Done with the “Content Treadmill”?

You want to market your business without being tethered to an Instagram algorithm.

Lost in the “Digital Marketing Fog”?

You’ve heard a sea of conflicting web advice and don’t know which structural moves actually move the needle.

Invisible on Search Engines?

You know you’re the best at what you do, but your website isn’t ranking for the keywords that matter.

Outgrown your DIY Squarespace site?

Your business has levelled up, but your current site feels like a working draft that’s holding you back.

How We Transform Your Site

We design, we write, and we optimize.

Strategic Web Design

Intentional layouts that go deeper than the surface. I build intuitive site structures that guide your visitors naturally from curiosity to “book.”

No more mixed messaging. I write the narrative that connects with your dream clients and clearly communicates the high-caliber value of your work.

Words that Connect

Goodbye page 10. I build the technical SEO foundation your site needs to rank on Google—without the constant performance of a social media feed.

Search Authority (SEO)

Explore Our Services
Explore Our Services

  • "She was professional, punctual and way over-delivered on the results! We love what she created for us and now feel like she’s an extension of our mission."

    —Claire R.

  • "I’m too close to my brand and needed someone to help me extract the good stuff from my cluttered brain. That’s exactly what KayLea did!"

    —Bernedette T.

  • "It felt like peeling back the layers to find deeper meaning in every aspect. You were able to showcase the essence of me and my business."

    —Luan W.

Meet the founder & Creative Director

Your fractional partner.

I’m KayLea. While I love that today’s tech allows so many to thrive online, most business owners realize that building a digital presence is no easy feat.

I believe your website should be a compounding asset, not just marketing fluff. I’m a puzzle-solver at heart, and I’m ready to piece together the words and search strategy that will serve your business well into the future.

About Beneath the Build
About Beneath the Build

Let’s build a website that gets you found and fills your inbox with excited leads.

Let's Work Together
Let's Work Together