Messaging, Copy + Web Design for Service Providers
Websites that position you as the go-to in your niche.
What I Do
Copy and web design. Never one without the other.
Pretty design with flat messaging doesn’t convert. Brilliant copy trapped in a clunky layout doesn’t get read.
I don’t make you choose sides. I bring the words and the website together from the start; the message shapes the design, the design supports the message, and you get a cohesive digital home that markets on your behalf.
What goes into your website
There's a lot beneath a great website. I bring messaging, copy, design, and technical details together to help the right people find you, understand your value, and take the next step.
Custom Squarespace Design
No cookie-cutter templates. I design and build your site around your brand, content, and business needs, with thoughtful layouts that look good and work across devices.
Key Messaging
Deciding what to be say and how to say it, so your visitors quickly understand your company’s value.
Responsive Copy
Turning messaging into copy that’s clear and persuasive, so your visitors respond and take action.
Site Flow
How will visitors move through your site? I map it all out so the experience feels seamless.
SEO Foundation
On-page SEO that helps Google understand your site and connect it with the right searches.
AI Readiness
I add content that makes it easier for AI tools to scan and understand your business and expertise.
Core Tech Setup
Forms, newsletter sign-ups, bookings, I connect the essential online tools your website needs.
Recently published
words and websites.
The Blissful Project
The Art of Space Project
The Nourished Project
How It Works
A simple process for busy business owners.
Inquire
Tell me what you’re working on. I’ll review your project and send back an initial quote and proposal.
Step 01
Step 02
Step 03
Step 04
Discover
Before I create anything, I gather your insights to clearly understand your business, goals, and vision.
Create
I get to work, guiding you through each stage with one shared space to review everything.
Refine + Deliver
I put the final pieces in place, make any last refinements, and get everything ready to hand over.
What clients are saying...
★★★★★
“As a solopreneur, I’m too close to my brand and needed someone to help me extract the good stuff from my cluttered brain and transform it into a solidified, clear visual brand.”
—Bernedette Teo, Marketing Consultant
★★★★★
“I love how you were able to guide the process and really dig down into the feelings of what I wanted to create. It felt like peeling back the layers to find deeper meaning in every aspect.”
—Luan Woods, Owner, Swirl & Soda
Messaging, Copy + Web Design Services
Two ways to get what’s in your head out into the world.
01 / Messaging Strategy
Signature Expression
When you have a lot to say, but need someone to find the thread and turn it into clear messaging for your business.
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Guided discovery to get all those ideas out of your head and onto the page.
Clear positioning, audience focus, and 3–5 key messages that communicate your value.
Brand voice and messaging direction to help you show up consistently.
A copy swipe file with ready-to-use copy for things like your website intro, bio, and offers.
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Starting at $1,200 · Typically 2–3 weeks
A mostly asynchronous process with guided discovery, clear review points, and a messaging guide you can keep coming back to.
02 / Messaging, Copy + Web Design
Signature Website
When you need a cohesive, professional website that brings messaging, copy, and custom Squarespace design together to turn more visitors into clients.
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Messaging direction to clarify what your website needs to say.
Website structure and conversion copywriting for your core pages.
Custom Squarespace design and build, including mobile layouts and branded visuals.
Foundational on-page SEO and essential website setup.
Launch handoff, a website walkthrough, and two weeks of post-launch tech support.
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Starting at $3,000 · Typically 4–6 weeks
Most projects include around five core pages. Additional pages, blog or shop setup, and more complex integrations are quoted separately.
The process is mostly asynchronous, with clear checkpoints for feedback along the way.
Still rather tinker on
your website yourself?
I’ve got a few resources for that…
Get a free website audit
If your website has been sitting on your mental to-do list, start here. I’ll run a quick technical scan, give the site a once-over with my actual eyeballs, and send you a short summary of what’s working and what’s worth fixing first.
Read the blog
Dig into messaging, search engine optimization, and website best practices to help you show up more clearly online.
You might be wondering...
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My Signature Website service brings messaging, website copy, and custom Squarespace design together in one project.
I figure out what your business needs to say, how best to say it, and how to bring it all together in a website that reflects your value and makes it easier for visitors to take action on your site.
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Yes! Copywriting is always an inclusive part of my website process, not something you have to figure out beforehand or hire another contractor to do separately.
I ask you questions about your business and turn that information into clear, compelling website copy that works in tandem with the website design.
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Custom website projects typically start at $3,000 CAD. The final investment depends on the size and needs of your website. Once I understand what you're working toward, I'll put together a proposal outlining an initial scope, timeline, and investment.
The starting price includes messaging/strategy, website copy and website design for standard 5-page service based websites.
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I primarily work with established, small service-based businesses, including consultants, independent studio owners, wellness practitioners, and entrepreneurs.
My work is especially suited to business owners who have outgrown their existing website and need a website that better communicates their present value.
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Yes. Squarespace is my primary platform for custom website projects. I use it to create thoughtful, timeless websites that offer a seamless visitors experience, and are easy-to-manage for busy business owners.
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Absolutely. More traffic isn't always the answer. Sometimes the issue is unclear messaging, confusing navigation, or a website that doesn't make the next step obvious. I look at how the words, structure, and design work together to help visitors quickly and easily understand what you offer and take action.
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Not always! Sometimes a few targeted changes can make a meaningful difference. Other times, your business has outgrown the structure or messaging of your existing site. If you're unsure what you might need, my free website audit is a good place to start.
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Start by filling out the short form on my contact page. Tell me a little about your business and what you're looking for.
I'll review your inquiry and let you know whether the project sounds like a good fit. If so, I’ll provide an initial estimate and proposal for you.