THE ARCHIVE
Articles on Search, Strategy, and Building a Website That Lasts
The Refinement Phase: Why Every Site Needs an Audit
Stop guessing and start blueprinting. A website audit is the essential first step for socially fatigued founders ready to reclaim their digital authority and turn traffic into high-caliber leads.
The Rented Land Trap: Moving from Social Performance to Digital Estate
Most founders are currently being ghosted by their own URLs. While social media acts as the temporary scaffolding of early growth, it is a volatile foundation for a legacy. This article explores the friction between caliber of your craft and your current digital presence, and provides four website pillars to move your business from a "Working Draft" to a high-performance Digital Estate.
DIY vs. Professional Brand Design: What You Need to Know
Explore the pros and cons of DIY vs. professional brand design. Discover which approach will best support your business growth and help you create a brand that truly resonates with your audience.
Boost Your Brand Visuals: 5 DIY Friendly Design Tips
Is your brand in place, but could use a little TLC? Whether you DIYed it or had it designed, this blog is your guide to a DIY brand refresh. Let's explore some design tips that can elevate your brand without the need for a professional designer.
Why Squarespace is the Best Platform for Growing Small Businesses
Are you a small business owner looking to establish a strong online presence without the headache of complex web design? Look no further. Here’s why Squarespace is a top choice for small business owners like you.
How to Prepare for a Brand Photoshoot
You've decided to invest in professional photos to elevate your brand perception—excellent move! Brand photoshoots can be both exciting and overwhelming. This article will help you make the most of your shoot and ensure your visuals align with your brand.
3 Design Must-Haves for Small Business Websites
If you're knee-deep in crafting a shiny new website or giving your current one a facelift, there are a few design must-haves that will help improve the success of your site.
Build a Website that Converts: Strategic Questions for Optimal Results
If you're tackling the DIY route for your website, figuring out where to start can be a bit tricky. This blog includes three strategic questions that will help you build a more intentional, customer-focused, solution-based site.