Messaging, Copy + Web Design for Service Providers
Clear messaging and custom websites that turn more visitors into leads.
What I Do
Copy and web design. Never one without the other.
Your next client could already be visiting your website, but giving them a reason to inquire takes more than a pretty design.
I bring the words and web design together from the start, so your site clearly communicates your value, builds trust, and makes it easy for the right people to get in touch.
What I do
There's a lot beneath a great website. I bring strategy, messaging, SEO, copy, and design together, so you get everything your website needs in one place.
Custom Squarespace Design
A website built around your brand and business, not forced into a generic template. Custom layouts that look good, work across devices, and make your services easy to explore.
Messaging
Naming what sets your business apart, so potential clients aren't left guessing why you're the right fit.
Responsive Copy
Copy that addresses your visitors' questions, hesitations, and gives them a reason to inquire.
Site Flow
A clear path through your website, helping visitors find what they need and know where to go next.
SEO Foundation
On-page SEO that helps Google understand your site and connect it with the right searches.
AI Readiness
I add content that makes it easier for AI tools to scan and understand your business and expertise.
Core Tech Setup
I set up forms, scheduling, and sign-ups, so your site is ready to handle inquiries from day one.
Recently published
words and websites.
The Blissful Project
The Art of Space Project
The Nourished Project
How It Works
A simple process for busy business owners.
Inquire
Tell me what you’re working on. I’ll review your project and send back an initial quote and proposal.
Step 01
Step 02
Step 03
Step 04
Discover
Before I create anything, I gather your insights to clearly understand your business, goals, and vision.
Create
I get to work, guiding you through each stage with one shared space to review everything.
Refine + Deliver
I put the final pieces in place, make any last refinements, and get everything ready to hand over.
What clients are saying...
★★★★★
“KayLea made my lengthy copy concise and easily digestible. Investing in this process has been worth every penny. Her creative vision, edits, and the whole process from beginning to end was nearly effortless for me.”
—Brittany Zeer, Blissful Womb Care
★★★★★
“As a solopreneur, I’m too close to my brand and needed someone to help me extract the good stuff from my cluttered brain and transform it into a solidified, clear visual brand.”
—Bernedette Teo, Marketing Consultant
Messaging, Copy + Web Design Services
Two ways to make it easier for the right clients to choose you.
01 / Messaging Strategy
Signature Expression
Clarifying what matters most about your business and giving you usable language to communicate it.
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Guided discovery to get all those ideas out of your head and onto the page.
Clear positioning, audience focus, and 3–5 key messages that communicate your value.
Brand voice and messaging direction to help you show up consistently.
A copy swipe file with ready-to-use copy for things like your website intro, bio, and offers.
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Starting at $1,200 · Typically 2–3 weeks
A mostly asynchronous process with guided discovery, clear review points, and a messaging guide you can keep coming back to.
02 / Messaging, Copy + Web Design
Signature Website
A custom-designed website that brings your messaging, copy, and user experience together so your business looks the part and turns more visitors into qualified inquiries.
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Messaging direction to clarify what your website needs to say.
Website structure and conversion copywriting for your core pages.
Custom Squarespace design and build, including mobile layouts and branded visuals.
Foundational on-page SEO and essential website setup.
Launch handoff, a website walkthrough, and two weeks of post-launch tech support.
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Starting at $3,000 · Typically 4–6 weeks
Most projects include around five core pages. Additional pages, blog or shop setup, and more complex integrations are quoted separately.
The process is mostly asynchronous, with clear checkpoints for feedback along the way.
Still rather tinker on
your website yourself?
I’ve got a few resources for that…
Get a free website audit
If your website has been sitting on your mental to-do list, start here. I’ll run a quick technical scan, give the site a once-over with my actual eyeballs, and send you a short summary of what’s working and what’s worth fixing first.
Read the blog
Dig into messaging, search engine optimization, and website best practices to help you show up more clearly online.
You might be wondering...
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My Signature Website service brings messaging, website copy, and custom Squarespace design together in one project.
I figure out what your business needs to say, how best to say it, and how to bring it all together in a website that reflects your value and makes it easier for visitors to take action on your site.
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Yes! Copywriting is always an inclusive part of my website process, not something you have to figure out beforehand or hire another contractor to do separately.
I ask you questions about your business and turn that information into clear, compelling website copy that works in tandem with the website design.
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Custom website projects typically start at $3,000 CAD. The final investment depends on the size and needs of your website. Once I understand what you're working toward, I'll put together a proposal outlining an initial scope, timeline, and investment.
The starting price includes messaging/strategy, website copy and website design for standard 5-page service based websites.
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I primarily work with established, small service-based businesses, including consultants, independent studio owners, wellness practitioners, and entrepreneurs.
My work is especially suited to business owners who have outgrown their existing website and need a website that better communicates their present value.
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Yes. Squarespace is my primary platform for custom website projects. I use it to create thoughtful, timeless websites that offer a seamless visitors experience, and are easy-to-manage for busy business owners.
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Absolutely. More traffic isn't always the answer. Sometimes the issue is unclear messaging, confusing navigation, or a website that doesn't make the next step obvious. I look at how the words, structure, and design work together to help visitors quickly and easily understand what you offer and take action.
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Not always! Sometimes a few targeted changes can make a meaningful difference. Other times, your business has outgrown the structure or messaging of your existing site. If you're unsure what you might need, my free website audit is a good place to start.
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Start by filling out the short form on my contact page. Tell me a little about your business and what you're looking for.
I'll review your inquiry and let you know whether the project sounds like a good fit. If so, I’ll provide an initial estimate and proposal for you.