Website Build for
The Hotroom
Yoga Studio
project objective
The Hotroom guides individuals to experience the restorative and healing benefits of yoga & pilates. We created a visual identity and website to communicate their mission and encourage more online bookings for new students.
What We Built
Visual Identity
Logo Design
Creative Direction
Web Design
Key Concepts
Yoga is Magic
Elemental
Modern
Inviting
The Vision
The Hotroom is a long-established studio with experienced instructors who understand the value of yoga and the importance of holding space for all.
These factors, along with THR’s consistent and tried-and-true practices, create a familiar and welcoming space for seasoned and new students.
As an established business, The Hotroom’s owner sought a refresh of her 7-year-old visual identity and website. With an active and expanding customer base, she aimed to extend her reach to yoga students and those interested in training and certification.
The IP
Yoga is magic.
Values to Visuals
We aimed for The Hotroom to be welcoming and reflective of its mind-body benefits. The graphic style represents balance and connection, with colors and imagery evoking warmth and calmness.
Additionally, we incorporated elements reflecting the ‘hot’ yoga experience, drawing individuals closer to the mat. To appeal to a younger audience interested in training, we infused a modern touch into the logo suite.
Brand in Action
THR emphasizes the transformative power of yoga, fostering inner peace amidst external chaos. Its simple one-page website facilitates easy booking, showcases the studio’s values, and highlights credentials to build trust with potential customers or students.
Kind Words
I was so excited that what I truly wanted came into existence without me doing all the work (which I couldn’t have anyway). It really represents myself and the studio perfectly.
Michélè H, Owner