Brand Strategy +
Web Design Services

Ready to build a website that reflects the depth of your work and supports where your business is headed?

I design identity-led Squarespace websites for business owners who’ve outgrown their current online presence and want something more accurate, intentional, and structurally sound.

Rather than jumping straight into visuals, my process begins with clarity—about your work, your messaging, and how your site needs to function. From there, I’m able to design and build efficiently, delivering a custom website in a focused timeframe instead of an open-ended, drawn-out process.

Keep scrolling to learn about our process

Our Creative Process

We’ll start with a short call to make sure we’re aligned. We’ll talk about your business, goals, and project needs. You’ll get clarity on my process, and we’ll decide if moving forward makes sense.

01. Book A Discovery Call

Before anything is designed, I take the time to understand how you work, what you offer, and how your brand needs to function. That clarity becomes the foundation for everything that follows — from structure and copy to design decisions.

This is where direction is established.

Through a guided intake and a 90-minute working session, we map your identity, positioning, and website needs, then translate that into a clear strategic roadmap you can build from.

You’ll receive:

A written strategy + creative brief
Messaging direction
A recommended site structure and site map

This strategic document can stand alone, or be applied toward a website package.

Investment: $397 CAD

02. Architecture Brief

Once your architecture brief is complete, you’ll move into one of the website build options below.

Both options include full website copywriting. Visual identity support can be added if needed and is completed prior to the website build.

From here, the scope is tailored to your specific needs, without overcomplicating the process.

03. Choose Your Website Package

Choose Your Package

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Choose Your Package ✦

Website pkg. 01

The Studio Build

Ideal for emerging businesses or founders who need a professional online home without a long timeline or complex structure.

This package works best for smaller, focused websites — such as a homepage-led site, landing page, sales page, or simple brochure-style website.

- Business owners with one primary offer or goal
- Those who want a polished, professional site now and plan to expand later
- Projects that benefit from speed, simplicity, and structure
- Small Squarespace website built from a refined internal template library
- Brand messaging and full website copywriting
- Architecture Roadmap (strategy, positioning, and site direction)
- Stock photography sourcing, curation, and image editing
- Curated photo library
- Recorded training walkthrough
- 7 days of post-launch technical support
Timeline: Approximately 2 weeks
Investment: Starting at $2,800
Final pricing determined after the Architecture Brief
By the end of the project, you’ll have:
- A clear, professional website that communicates what you do without over-explaining
- Messaging that feels grounded, confident, and aligned with your work
- A site structure that supports your current goals without unnecessary complexity
- Momentum — a finished site you can launch, share, and build from
- Relief from decision fatigue around your online presence

website pkg. 02

The Legacy Build

Ideal for established businesses and founders seeking a multi-page website with greater depth and custom functionality.

This package works best for brands with multiple services, deep offers, blogs, or more complex site needs.

- Established businesses with clear offers and direction
- Founders ready for a long-term digital foundation
- Brands needing cohesion across strategy, copy, and design
- Businesses that want a site mapped intentionally to their business model and client journey
- Fully custom, multi-page Squarespace website (5+ pages)
- Brand messaging and full website copywriting
- Architecture Roadmap (strategy and site mapping foundation)
- Identity Architecture integration
- Stock photography sourcing, direction, and image optimization
- Curated photo library
- Recorded training walkthrough
- 7 days of post-launch technical support
Timeline: Approximately 4–6 weeks
Investment: Starting at $3,600
Final pricing determined after the Architecture Brief
By the end of the project, you’ll have:
- A custom website aligned with your identity and business model
- Clear structure and navigation that guides visitors intuitively
- Messaging and design that feel coherent, grounded, and credible
- Thoughtful conversion pathways without aggressive tactics
- A site that supports how you work — your capacity, boundaries, and growth
- Confidence using and sharing your website as a true extension of your work