The Homepage & Positioning Audit
DISCOVER WHY YOUR WEBSIT ISN’T CONVERTING.
A positioning audit that uncovers your brand's core "it" factor and diagnoses key friction points on your homepage—so you know precisely what to fix to secure more leads.
Application takes ~10 minutes.
You have a website, but you’re not sure if your words are communicating what you’re trying to say.
I created The Homepage & Positioning Audit for business owners who need an objective, strategic mirror to help clean up confusion.
You don't need to burn down your site or spend thousands on a full rebuild. You just need someone to look at what you have right now, tell you where it’s broken, and show you how to fix it.
A website won't convert if your positioning and layout aren’t clear.
If you’ve been stuck in the following loops, it’s a sure sign that your’re missing clearly defined positioning:
OVER-EDITING
You have plenty of great ideas, half-finished copy docs, and solid experience, but haven’t been able to nail your key messaging down.
TRIAL + ERROR
You’re buying generic website checklists and Chat GPT’s that give you formulas, but you’re still left with puzzling all the pieces together.
CREATIVE FATIGUE
Spending valuable time and energy on your copy, website and brand, only to feel disconnected and overwhelmed.
You don't need a total website overhaul, you just need someone to look at what you have, tell you why it’s not converting, and give you the exact words to say.
The Homepage & Positioning Audit gives you the simple, straightforward answers you need to level up your messaging and website performance; clarity you can apply across your brand, and a DIY friendly action plan you can easily implement in as little as a couple hours. Imagine:
No more overthinking what to say.
No more wasted time with DIY website guesswork.
A clear action plan you can implement in an afternoon.
“As a solopreneur, I’m too close to my brand and needed someone to help me extract the good stuff from my cluttered brain…”
A past client said this after working together, and it captures the exact heart of this audit.
When it’s your own business, it’s nearly impossible to see your own "it" factor clearly—you’re simply too ‘in it’. The Homepage & Positioning Audit gives you that outside perspective. By looking at your natural voice alongside market positioning principles, I help pull out what makes your work great and translate it into clear, usable language that resonates with your dream clients.
No complex overhauls. Just a specific, supportive cleanup for your current site.
WHAT’S INCLUDED IN YOUR AUDIT
Everything is delivered asynchronously straight to your inbox via clean, printable PDF assets and a private video walkthrough on you scheduled delivery date.
1. The Positioning Blueprint
A 2-page strategic summary defining your core market positioning statement, your signature brand voice pillars, and your "do-nots" (the exact communication traps diluting your authority).
Your Positioning Statement: The ultimate hero statement—a single, clear narrative arc that ties everything into one cohesive, undeniably premium message.
Your Brand Voice: Names your natural communication style so your messaging sounds cohesive.
2. The Homepage Friction Report
A colour-coded breakdown showing where your current copy, visual flow, and user journey are losing people.
The User Journey: Navigation intuition, CTA placement/flow, and mobile responsiveness.
Findability (SEO): High-intent keyword placement, H1/H2 header structuring, and basic tech setup.
3. The Homepage Action Plan (Video Breakdown)
A 10-minute video screen-share walking through your actual homepage, highlighting the 5 highest-impact tweaks you can make today.
The Messaging Thread: Heading flow, voice alignment, the "niche dilemma" filter, and value proposition clarity.
Homepage Edits: I point out exact, high-impact copy and structural changes you can make immediately.
Bonus
DECLUTTER YOUR SITE: A QUARTERLY CHECKLIST
A practical checklist to help you remove what’s not essential.
Think of this as seasonal housekeeping for your website. While we refine your positioning and improve your homepage, this guide gives you a simple, step-by-step checklist for site-wide cleanup:
Front-End Curation: Remove visual noise, unnecessary buttons, and wordy sections that confuse casual browsers.
Back-End Clean-Up: Find broken links, compress large images, and optimize titles for SEO so search engines (and humans) find your site.
Mobile Polish: Ensure your site feels spacious, fast, and easy to navigate on mobile screens.
What Past clients Are Saying
“As a solopreneur, I’m too close to my brand and needed someone to help me extract the good stuff from my cluttered brain and transform it into a solidified, clear visual brand.”
— Bernedette Teo, Marketing Consultant“My latest discovery call lasted exactly 8 minutes. They were completely sold before they even booked the call.”
— Brittany Zeer, Postpartum Practitioner“I love how you were able to guide the process and really dig down into the feelings of what I wanted to create.”
— Luan Woods, EntrepreneurA Simple 4-Step Process
Price:$247 (Limited Early-Bird Pricing)
Apply for an Audit
Complete the intake application form. I’ll review your site and social presence to ensure we’re a great fit, following up within 2 business days.
01
Discovery and Analysis:
Once approved, I’ll share a calendar link for you to book your audit delivery date. I complete your audit on your chosen date.
02
Delivering Your Audit
Your custom summary, colour-coded website analysis, and video walkthrough are delivered straight to your inbox the day of your scheduled delivery date.
03
04
Implementing the Findings:
Implement the findings on your own, or apply 100% of your $247 audit investment toward a full custom strategy/design container.
Your Questions, Answered
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It’s designed for multi-passionate founders, spiritual entrepreneurs, and wellness practitioners whose businesses have evolved, but their website is still lagging behind their growth.
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No. This is completely asynchronous. You submit your details, and I deliver your video walkthrough and documents directly to your inbox so you can digest them in your own time.
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This service is specifically optimized for Squarespace websites (up to 6 core pages).